The digital presence is fragmented— the website is cluttered and hard to navigate, branding is inconsistent, and there was no social media presence, limiting student engagement.
Leading digital strategyIndiana University's Office of Engaged Learning
website
Challenges
Cluttered navigation made finding research and funding difficult. Generic visuals and dense text reduced engagement. No dedicated space for student stories missed a key opportunity. The news section was text-heavy and uninviting. Weak CTAs lacked clarity, making action harder. The site needed better structure, hierarchy, and readability for a smoother student experience.
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website
Solutions &
Approach
Streamlined navigation with clear categories. A bold hero image and improved layout enhance engagement. The new "Explore Stories" section highlights student experiences. Interactive news thumbnails improve discovery. Stronger CTAs and better accessibility create a more intuitive, inclusive experience.
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website
A Look Beyond
The Homepage
Beyond the homepage, the redesign improves navigation, engagement, and accessibility. Program and funding pages offer clear breakdowns and direct links, while research spotlights and the “Explore Stories” section showcase real experiences. An interactive news layout enhances discovery. The About Us page clearly defines the department’s mission, featuring leadership, key initiatives, and direct links to resources for seamless engagement.
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Social media engagement & branding
Challenges
Engaged Learning lacked a social media presence, limiting visibility and engagement. Inconsistent branding made it hard to establish a clear identity. Minimal student-driven content missed opportunities for authentic storytelling. Limited cross-promotion with other IU departments reduced reach. There was no dedicated space for sharing resources in real time. The department needed a stronger visual identity with a new logo and branding elements. Engagement strategies were weak, requiring structured content, stronger CTAs, and multimedia storytelling.
Social media engagement & branding
Solutions &
Approach
Engaged Learning lacked a social media presence, limiting visibility and engagement. Inconsistent branding made it hard to establish a clear identity. Minimal student-driven content missed opportunities for authentic storytelling. Limited cross-promotion with other IU departments reduced reach. There was no dedicated space for sharing resources in real time. The department needed a stronger visual identity with a new logo and branding elements. Engagement strategies were weak, requiring structured content, stronger CTAs, and multimedia storytelling.
Built IU Engaged Learning’s Social Presence
Launched Twitter (X) for real-time updates and Instagram for visual storytelling, with custom highlight icons for key stories.
Established a Consistent Brand Identity
Designed official Twitter and Instagram logos aligned with IU branding, representing Engaged Learning’s four key sectors.
Expanded
Student-Driven Content
Enhanced the Student Spotlight series with interviews, photography, and video for stronger engagement.
Integrated Clear CTAs & Resource Links
Ensured every post directed students to full stories or key opportunities.
Strengthened Cross-Promotion & Collaboration
Partnered with IU’s main account and departments to boost reach and credibility.
Implemented a Structured Content Calendar
Led a team to ensure consistent posting, engagement, and storytelling-driven content.
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overall
Results & Impact
enhanced
Visual Hierarchy
& Accessibility
WEBSITE ENGAGEMENT
Increased
20%
ORGANIC X GROWTH
From 0 to 203
Followers
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organic instagram growth
From 0 to 236
Followers
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