modura brandingurban fashion identity & uI design
INTRO
Modura Branding is a fictional design project completed as part of the DesignLab course in September 2023. The goal was to develop a cohesive brand kit and app UI design for a trendy, early 20s urban clothing brand. This project focused on creating a strong, stylish identity through color, typography, photography, and UI elements, ensuring a seamless and recognizable brand experience.
design & approach
Brand kit & Style Tile Overview
- Primary: Bold greens for energy and freshness
- Secondary: Muted pinks and vibrant reds for contrast
- Neutral: Black, off-white, and beige for balance
Logo Design Process
Designing a logo for a trendy, early 20s demographic, urban clothing business was an experience that sparked my creativity. Exploring various examples helped me find my groove, and I was particularly drawn to the sophistication of monogram logos.
concept exploration
final choice
App UI Design
The app was designed to reflect the urban, trendy, and modern aesthetic of Modura while ensuring usability and consistency across screens.
wireframe sketches for sign-in page, product page, & home screen
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final designs of sign-in page, product page, & home screen
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Primary Color Palette
Urban Green
#318b2c
Fresh Lime
#63b95e
Secondary Color Palette
Deep Scarlet
#d9435a
Muted Rose
#d18c97
Neutral Color Palette
Soft Ivory
#fffff1
Midnight Black
#202221
Modura Branding
Deliverables & Impact
Delivered
Impact
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