BOLD & BUBBLY BRANDINGNorth Austin’s Top Photography Space

Brand Identity
Logo Design
CONCEPT
A welcoming brand identity that highlights feminine bright, natural-light photography setups.
CLIENT
The Spot Studio
TIMELINE
January 2025
2 weeks
ROLE
Brand Designer

INTRO

The Spot Studio is a community-focused photography studio in North Austin that provides photographers and creatives with a welcoming, boho-inspired, and professional rental space. Their studio features multiple room setups with abundant natural light, including a bedroom setup, an all-white space with west-facing windows, seamless backdrop paper, and seasonal holiday setups.

The Spot Studio approached me to craft a brand identity that encapsulates The Spot Studio’s feminine, bright, and inviting atmosphere while maintaining a modern, creative, and professional appeal.

THE SPOT STUDIO

Design &
Approach

  • Typography: Genty Sans – soft, rounded, and friendly for an approachable feel
  • Color Palette: Deep Blue (#40618E) for professionalism and(#E4ECF7) for warmth and creativity
  • Logo Style: Playful, fluid, and organic typography with subtle motion to represent a dynamic, creative space
  • Custom Elements: Sparkles, curved lines, and organic icons to enhance the studio’s identity
  • THE SPOT STUDIO

    Deliverables & Impact

    Delivered

    Primary and secondary logos, typography & color palette, brand iconography.

    Impact

    A cohesive, polished visual identity that reflects the studio’s welcoming and creative atmosphere, aligning with its rental-based business model.

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