HELLO, I'M KELSEY RILEY.

I transform ideas into impactful brands and digital experiences that connect, inspire, and drive results.

intro

Creative marketer living in Austin.

I’m a creative marketer who loves helping brands find their voice and tell their story in a way that actually connects. With a background in design, content strategy, and digital marketing, I turn big ideas into clear, memorable experiences. Whether it's building a brand from scratch or refining one that's ready to grow, I’m all about creating work that feels genuine — and gets results.

Learn WHAT I LOVE

Branding

Website Design

Digital Marketing

Published Stories

Videos

Branding

visual identity

Branding for North Austin's top photography space

A welcoming brand identity that highlights feminine bright, natural-light photography setups.

Branding

ui/ux design

urban fashion identity & uI design

A bold, modern brand identity and UI system for a young, urban fashion brand.

Website Design

Interactive Design

Building a writer's 8-bit-inspired portfolio without code

Designed a custom 8-bit-inspired portfolio with pixel graphics and interactive embeds, pushing the platform’s creative boundaries.

Website Design

ui/ux design

Wayfarer 10-Hour Design Challenge

Wayfarer needed a modern, user-friendly website that provided an intuitive experience for users looking to discover new travel destinations.

Digital marketing

Branding

Empowering businesses across all industries

I designed branded social and print materials, researched quarterly design trends, optimized processes before rollouts, created templates, and led workshops to boost efficiency, ensuring consistency and marketing alignment.

Digital Marketing

Website Design

Leading digital strategy for higher education

Redesigned the website for clear navigation and engaging visuals, unify the brand identity, and launch targeted social media channels to enhance visibility and drive student engagement.

Writing

photography

IU sophomore Daisy May creates and cultivates sustainability through Rebloomed Clothes

Since playing with Project Runway DIY fashion kits at six-years-old, Indiana University sophomore Daisy May continually portrayed her passion for fashion through high school, and the interest followed her to college as she pursues a Bachelor of Arts in fashion design.

AATSP Indiana Chapter recognizes IU senior Jaclyn Flores among 8 others during IFTLA conference

During this year’s Indiana Foreign Language Teachers Association (IFTLA) conference in Indianapolis, teachers, students, community members, school officials and representatives from education-related corporations gathered for a weekend of connecting and learning.

Applying Knowledge from IU to a Malawi Community

After traveling to Malawi in the summer of 2016 with Circle of Hope International as a volunteer, Meghan Munson knew she wanted to return to Malawi as an intern.

Analyzing Data & Working for the FBI: Mac Vogelsang

After being accepted into the Cox Research Scholars Program and completing Project STEM while attending Blooming High School North, Mac Vogelsang knew he wanted to continue to pursue his research and education at Indiana University.

From Behind a Desk to Behind a Camera

Grimsgard participated in her first internship in Los Angeles the summer before her sophomore year. Grimsgard was able to work with the entertainment side of media and was an assistant to Brandi Chang, a host for Young Hollywood, which created one of her favorite experiences in entertainment yet.

IU Graduate Jamie Lui to Broaden Chinese Knowledge Through CLS

After growing up in New York City and receiving constant exposure to different languages and customs, recent Indiana University graduate Jamie Lui decided to pursue a major in International Studies with a minor in Chinese Language and Culture.

IU senior Katie Rodwell furthers career path through internship in Ireland

IU senior Katie Rodwell broke out of her comfort zone this past summer by not only living in Ireland but by starting a new internship as well.

Hong Kong Textiles & New York Designs: Beth Maben

Indiana University senior, Beth Maben, has always had an interest in East Asian culture ever since she was first introduced to Japanese anime in middle school.

Videos

plantpal

PlantPal is a smart planter and app concept that simplifies plant care. It monitors moisture, light, and temperature, sending real-time alerts for watering and sunlight placement. This ad showcases PlantPal’s ability to revive wilted plants with its innovative features and user-friendly design—perfect for any plant lover, no green thumb needed!

showcase

Featured Work

WEBSITE DESIGN • Branding • DIGITAL MARKETING

VIDEOS

Software & Tools

A few of the many tools and software that power my design, motion, content creation, and collaboration—spanning creativity, project management, and strategy.